Content of your blog or website makes your users or readers respond. Your blog must take care what exactly your customer is looking for.
Following are some suggestions for your business blog content and how it should be optimized to increase the conversion, and get much more from your internet marketing:
1. CTA (Call to Action):
CTA or Call to Action is very popular on internet for marketing. CTA means driving your blog readers to provide you some business and fulfill your goal. CTA can be for both either a service based or product based website. If your blog's CTA is good then you have more chances of conversion and leads. Blog should be like a news magazine which has rich content and rest you leave up for the ads, which gets you the business. Placing of ads on your blogs is also an important part of internet marketing. Many website owners believe that if they put big banner ads then they will get more leads but they are absolutely wrong. Readers or users don't like too much of ads. And also one should decide where to place your CTA, that is either in the header or footer or at the sidebar or inside the content.
2. Contact (Mobile) Number:
Placing your mobile number on your blog or website will increase the chances of getting you some good conversions. Many users or readers which want to give you business are willing to communicate quickly, so they prefer to call instead of email. So adding mobile number or any of your contact number will make it easy for users to contact you.
3. Live chat (Plugins):
Now a days many plugins are available that you can connect with your blog or website so that you can have quick and live chat with your users or readers. You can search for such live chat plugins and I am sure you will get many of those which are even free to integrate on your website.
4. Connect with Social Media:
Now-a-days many users or readers are so active on the social media, that you need to be more active and attentive on the role of marketing on social media. Marketing social media for your business is very easy and interesting. As marketing on it will surely play an important role in your marketing strategy. Some of these Social media sites are: Twitter, Facebook, Google+, Youtube, Orkut, Blogger, LinkedIn and many more... Marketing on social media websites will grow your likes, fans and followers which will get you more business and more opportunities. And there are also many other advantages of using Social media for business. Many search engines like Google, Bing, Yahoo are now taking social media into account to give the rankings. Even if social media fans and followers are not going to convert, it will help to spread news about your products and services to different people.
5. Some POP-UPS:
Bloggers and website owners use pop-ups in many different ways to achieve business goals. Many web browsers block these pop-ups but you may design your few pop-ups and test it on all web browsers. Pops are very useful for content based blogs and websites. According to me pop-ups will convert more visitors than the sites which don't have any pop-ups. Even though pop-ups are not liked as they disturb your users by showing unnecessary things which many of them might don’t want to see. But if there are only one or two pop-ups in your whole website then it might be okay for your valuable users.
6. Email Sign up:
Many bloggers and websites are having and maintaining a database of their current users or customers. And then these customers are targeted for getting business goals of the organization. Many of these customers are interested in getting information via e-mails. So now bloggers and website owners use such database to get information related to sign-ups. From such database they easily categorize their users based on their age, sex, location, etc..
Case study is very important and significant as it plays a major role to interact with the user’s mind. If customers are willing to invest hundreds of dollars they want to see your previous work and they judge you based on that work that is your portfolio. Case study make it clear that how your product or services are and how it had helped your clients. Make your case study as simple as possible and use some good images, audio, and video clips.And also make it in way that you can later share it on different social media websites, it will help you getting more business.
8. Testimonials:
Testimonials are also must for your websites or blogs, as it is short as compared to long case studies. Make sure testimonials are placed at the proper place. Testimonials will help your customers to get a quick review of your work.
9. Contact Us Page:
Contact us Page is the most important part of any business blog or website. It is the medium via which users can contact the website or blog owner. Readers use the contact us page to ask questions related to your product or site.
10. Trust Badges
Trust Badges provides your customers assurance that your website is completely secure and safe to deal with. Many people on internet have bad experience and they don't trust websites which don't have security certificates. So companies like McAfee, BBB, VeriSign, etc. provide your websites trust badges and which in turn gets you some good business.
So these were some of the most important things that you should take care of for getting more leads, sales, business from your blog or website. And also keep reading my other blog-posts, which I am sure will lead you to earn and learn more and more.